Unified Data Pipeline

Stream marketing data from 50+ sources into a single, consistent data model. Our native connectors maintain sub-second latency while normalizing schemas across ad platforms, analytics tools, and CRM systems.

  • Exactly-once delivery semantics guarantee no duplicate or missing events
  • Automatic schema migration when platforms update their APIs
  • Backfill historical data without breaking downstream pipelines
  • Custom webhook ingestion for proprietary data sources
DATA SOURCES
Google Ads ✓ Meta ✓ TikTok ✓ GA4 ✓
Unified Data Model
Normalized • Consistent • Reliable

Real-time Stream Processing

Process billions of events daily with our distributed stream processing engine. Unlike batch systems that operate on hourly or daily schedules, our platform delivers insights and triggers actions in milliseconds.

  • Sub-50ms end-to-end latency from event ingestion to action
  • Stateful processing with exactly-once semantics
  • Windowed aggregations for real-time metrics
  • Auto-scaling handles traffic spikes without degradation
EVENT THROUGHPUT
Current Rate
1.2M/s
P95 Latency
38ms

Deterministic Rule Engine

Build complex automation rules with our purpose-built decision engine. Unlike machine learning systems that produce probabilistic outcomes, our rule engine executes deterministically—you get exactly the result you defined, every time.

  • Visual rule builder with support for complex boolean logic
  • Version-controlled rules with audit trails for every change
  • Dry-run mode to test rules before production deployment
  • Rollback capabilities with zero downtime
RULE EDITOR
WHEN event.conversion_value > 100
AND campaign.roas < 2.5
AND hour_of_day BETWEEN 9 AND 17
THEN
INCREASE_BUDGET(campaign.id, 20%)
SEND_ALERT("optimization_team")
Active v2.4.1 Last executed: 2ms ago

Identity Resolution

Connect user interactions across devices and channels into a single identity graph. Our deterministic matching engine builds unified user profiles without relying on third-party cookies.

  • First-party data matching across web, app, and offline events
  • Privacy-compliant with built-in consent management
  • Probabilistic matching as a fallback, fully configurable
  • Export unified audiences directly to ad platforms
IDENTITY GRAPH
USER Web App Email CRM
94%
Match Rate
2.1B
Profiles

Multi-touch Attribution

Understand the true impact of every marketing touchpoint with our flexible attribution engine. Choose from standard models or build custom attribution logic tailored to your business.

  • Standard models: first-touch, last-touch, linear, time-decay, U-shaped
  • Data-driven attribution using Shapley value calculations
  • Incrementality testing with geo-based holdouts
  • Cross-device and cross-channel path analysis
CONVERSION PATH
Google
15%
Meta
25%
Email
40%
Purchase
$127
Awareness Consideration Decision Conversion

Budget Optimization

Automatically allocate budget across campaigns and channels to maximize your business outcomes. Our optimization engine makes real-time decisions based on performance data, not manual rules.

  • Portfolio optimization across all channels simultaneously
  • Constrained optimization with business rules and guardrails
  • Dayparting and scheduling based on performance patterns
  • Bid adjustments with predicted conversion probability
BUDGET ALLOCATION
Google Search +12% ↑
Meta Prospecting +8% ↑
TikTok -5% ↓
Retargeting +3% ↑
Projected ROAS Improvement
+23%

Enterprise Security & Compliance

Security isn't an afterthought—it's built into every layer of our platform. We maintain the highest certifications and give you granular control over your data.

  • SOC 2 Type II certified with annual third-party audits
  • End-to-end encryption for data in transit and at rest
  • SSO/SAML support with SCIM user provisioning
  • Role-based access control with audit logging
  • GDPR, CCPA, and HIPAA compliant deployment options
SECURITY STATUS
SOC 2 Type II
GDPR Ready
SAML SSO
Encryption
Last security audit March 2026
Uptime (last 90d) 99.998%

See CinderApps in action

Schedule a technical demo with our engineering team to see how these capabilities work together.

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